August 7, 2022
Free Resources

Brand Identity Interview: Questions

Don't know where to start when you get a new client? Want to deliver the best possible product? The first step in any design job should be to conduct a thorough interview with your client. Before working your magic, it is important to make sure that you are on the same page! You have to learn about who they are, what they like and what their goals are. Having a good understanding of their business will allow you to get started confidently, to be clear on exactly what your client wants and to deliver fantastic results.

I’ve compiled all of my go-to questions when I’m getting to know a new business/brand. When I have no idea where to begin, this is my starting point. It is especially helpful if your client is not particularly talkative or is unsure about who they are. You can download the PDF by clicking the button below.

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