Root & Stem

SCOPE OF WORK: WEBSITE, BRANDING, LOGO

INDUSTRY: WEDDING FLORALS

Root and Stem came to me during a pivotal transition—ready to step away from a brick-and-mortar flower shop and refocus on growing a standalone wedding floral business under a new name and brand. The vision? A website and visual identity that could carry her creative work into a new season with clarity, confidence, and beauty.

We started with a clean rebrand from the ground up: a romantic, earthy logo suite, custom color palette, and brand fonts that reflect her floral style—natural, elegant, and a little wild. From there, we designed a modern, Squarespace-based site to showcase her wedding portfolio, share glowing client testimonials, and offer an intuitive inquiry form for new bookings.

Now, Root and Stem has a timeless digital home that’s easy to manage and ready to evolve with her business—whether it's rooted in one place or ready to bloom somewhere new.